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Narrow casting
Narrow casting refers to the targeted distribution of multimedia content to specific venues and even individual displays within these venues.
In contrast to "broad" casting , narrow casting provides precise targeting to ensure that the content is timely and relevant to its intended audience. Narrow casting networks can be a marketer's dream, since they allow for real-time marketing experiments and the instantaneous distribution of new advertising messages.
Because narrow casting is placed in high-traffic areas, it is important to choose a robust and stable software package to ensure that the right message appears at the right time. This software includes scheduling and play list creation tools that allow the network operator to change content on one display, a group of or the entire network at once. Our software can be redesigned for your specific needs.
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Narrow casting